ONELINE Corridor
ONELINE is a five-mile transit-oriented development corridor in Jackson, Mississippi focused on strengthening connections between neighborhoods, institutions, and business districts.
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The “Oneline” project is centered around a Bus Rapid Transit (BRT) system and Transit Oriented Development (TOD) corridor that extends from Fondren through Downtown to West Jackson. The neighborhoods located within the corridor contain universities and some of the largest employers including University of Mississippi Medical Center, Baptist Medical Center, Millsaps College, Belhaven University, and Jackson State University. The area is one of the most populated in areas in Mississippi of people working, living, and visiting. The project provides new infrastructure that prioritizes pedestrians, bicycles, bikeshare, ride hailing, electric scooters, and the bus rapid transit system. Tree help develop the project concept and co-authored the Federal Transit Authority grant proposal that provided City of Jacskon $1M to plan the project.
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2018 - Ongoing
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5 Miles, 20 Square Miles
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Jackson, Mississippi
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Project Partners: City of Jackson, PerkinsWill
Graphic Design (Logo): Tyler Tadlock
Co-Grant Writers & Community Meeting Organizers: Dr. Mukesh Kumar and Salam Rida
The ONELINE Corridor Development concentrates transit, housing, business activity, and economic development along a five-mile corridor through the center of the city from the Fondren District to Jackson State University. Key catalyst sites include the Medical District, Eubanks Creek, Riverside Park, and South Downtown. The overall project directly influences a 20 square mile area that contains the highest concentration of employment in Mississippi.
Public Engagement
In partnership with the design team at Perkins&Will, TREE hosted community engagement sessions on Capitol Street in Downtown Jackson. The gallery-style setup featured master planning concepts for ONELINE Corridor sites, creating space for residents to engage directly with the design team and share feedback on each location.
Community Feedback
Feedback gathered during the design charrette directly informed site-specific recommendations, including neighborhood support for flood mitigation and creek widening at Eubanks Creek, preserving flexibility for a future Entertainment Complex in South Downtown, and support for additional multifamily housing, including townhome-style development, along the ONELINE Corridor.
Brand Design
While working at the Jackson Planning Department, we also helped lead the team rebranding the Jackson bus system into a multi-modal transit brand.
